Does it really cost 6% to sell your house?




We offer everything you'd expect from any traditional real estate brokerage, except for the high commission — we charge just one fair rate. Today's technology lets us sell your home faster, for more money, all while passing the savings along to you.






With over 23 years of full-time experience you'll get more than what you pay for™! Our agents rank inside the top 1/2 of 1% of all Realtors® nation-wide saving our clients over $1,000,000 in commissions!

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Award Winning Full-Time Full-Service Realtors®

1 Million Dollar Sales Award
5 Million Dollar Sales Award
10 Million Dollar Sales Award
25 Million Dollar Sales Award
National Association of Realtors
Ohio Association of Realtors
Columbus Association of Realtors
Dayton Board of Realtors

It's Full Service Real Estate, Without The High Commission Rate

We are highly experienced full-time full-service Realtors® — we are always available to provide you with best-in-class service, dedicated to achieving the very best results when selling your property. Our experience & knowledge shows in everything we do: from creating your property advertisement to professional photography, marketing your listing, social media, open houses, scheduling showings, negotiations, and the hyper-targeted online advertising of your property.

What Others Say About Us

We are proud to be a 5-star company on Google and Facebook. Don't take our word for it, see what other Sellers had to say about us.


Why does it cost 6% or 5% to sell a house?

You've been trained really well by Realtors® to accept & pay the 6% commission rate, but, did you ever stop and ask yourself where does that number come from? The 6% sales model was actually developed in the 1960s when there was no internet, Zillow, or eSignature. No Pay-Per-Click Marketing or even a fax machine anywhere in sight. In the 1960s the average sales price of an Ohio home was only $13,4001.

When my father Dave Barlow was starting his real estate company in 1998, in order to put photos on the MLS you had to shoot them with a camera, then drive to "Cord Camera" on Sawmill Road, and get the film developed. Then we would go back and pick it up the developed photos, take the photos to the office, scan them in, and then upload them over dial-up internet that took 20 minutes to upload just 1 photo.

So, how can we charge so much less? Technology!

Fast forward to today and the average Central Ohio home in 2020 sold for $265,8252 at 6% that is $15,949 paid in sales commissions on average!

The honest truth is: it doesn't cost almost $16,000 to sell a house in 2021.

Homes are selling faster than ever before, and for more money too, all while today's home Buyer (not the agents) control the process thanks to things like Zillow and You see, we are not a "cheap" service, we think the 1% is fair. We are doing all the same things the 6% agent does so if you'd like to pay us more, we won't say no.

All we do is eat, sleep, and breathe real estate.

We've sold thousands & thousands of properties, rank inside the top 1/2 of 1% of all Realtors® nationwide, we are members of the "25 Million Club" which is the highest sales level awarded by the Columbus Board of Realtors®, as well as the State of Ohio "Pinnacle of Success" Award (the highest honor you can reach as a member of the Ohio Association of Realtors®) all because of one simple reason: what we do works. We are good at marketing and we are good at selling real estate. And now, it's being offered all for just a 1% commission in Columbus, Ohio.

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Market Value of Your Property

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Whats included for 1%?

We offer everything you would expect from any traditional real estate agent. In fact, we promise you that if there is anything that they are doing, that we are not, simply tell us, and if it works we will do it too! Remember, we only make money when your house sells! That is my job, and that is the result we will acheive for you, like we have so many thousands of others!

Your own property expert

From day one, your dedicated local Realtor® can manage every aspect of your sale from the initial valuation of your property to closing. They’ll work hard for to get you the best price in the shortest amount of time.

Photos, floor plan and description

Professional grade photography, floor plan and property description will be completed by our team as soon as you’re ready to list your property with us.

Showings — we take care of them all

Showings are scheduled and confirmed via text message, email or call center. 24/7 online appointment center where you can confirm appointments and view feedbacks.

Screenshot of our mobile-first website
Advertisements on all major real estate sites

Once you approve your property advertisement, which our team prepares, you can be instantly live on the MLS,, Zillow and all the other major websites.

One of Ohio's largest database of Buyers

In addition to full market exposure of the MLS, we have our own unique list of home buyers topping over 20,000 shoppers + several thousand more who visit our website monthly.

Dedicated post sales support team

Once a sale is agreed on, our Post Sales Support team will be there alongside you to guide you through the transfer process and be on hand to assist you.


See it, hear it, know it — 24/7

Our helpful technology and partners work just as hard as we do and allows us to focus on getting you the best possible price & terms.

ShowingTime Showing Interface Screenshot
Manages your availability

Schedule showings online 24/7, call center or via text message!

Collects feedback

Review agent and client comments after viewings on the app or via email alert!

Measure results

See how many times your home has been viewed online & view all feedback responses on the fly!

Real people at every step.

Our Realtors® are some of the most experienced agents in Ohio. We know the local real estate market, working tirelessly for our customers to get the very best results, all for just a 1% commission.

  • Professional pricing strategy and marketing plan
  • Negotiate the best price & terms
  • Manage and negotiate the inspection and appraisal
  • Coordinate closing and represent your best interest at the closing table

Our dedication doesn’t stop after the sale. Once you’ve agreed on terms of your sale our Post Sales Support team will be there to help you right up to the day the keys are handed over.

Save Money. Sell Better.


Professional price analysis, listed on MLS & every real estate website, sign, lockbox, photos, open houses, and targeted ads.


Manage and schedule all showings, collect all feedback, 24/7 ShowingTime app and call center.


Employ advanced negotiation tactics, help navigating all paperwork, we handle the home inspection and appraisal.


Review all closing documents beforehand, review the settlement statement, and coordinate Buyer & Seller signings.

Free "Stage Your Home To Sell Fast" eBook!

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Frequently Asked Questions

When you offer a new alternative way of doing business to the existing traditional way of doing things, it raises lots of questions. We've answered some of the toughest questions we hear below. If you have a question not listed here, see our support center.

Established in 1998, The Barlow Group developed a repeatable sales process with proven marketing strategies without any of the overhead you pay for at a traditional brick and mortar brokerage. We are a family run independent brokerage - we don't split our commissions with big brokers, office managers or regional bosses. We're super experienced & efficient - with over $300,000,000 sold to prove it. We understand digital marketing - you'll be everywhere 2020's Buyer is looking.

We're Top Producing Realtors®, ranking inside the top 1/2 of 1% nation-wide, who have 50+ combined years of experience — you can't find a better deal anywhere in town — we will make you the most money, selling your home in the least amount of time, all while saving you thousands in sales commissions!
How are we able to have great Realtors® give great service when we charge so little? Our typical day consists of waking up and selling homes: and that's it, thanks to Sell For 1 Percent®'s technology & the popularity of the listing program, we can fully focus on selling homes and taking care of our customers instead of spending our time (and money) looking for new leads.
All of our agents are fully qualified, full-time professionals with an average of over 10 years experience. Being experienced, agile and efficient Realtors® are keys to making the 1% business model work: we don't waste time or energy on things that don't sell real estate. While the average Realtor® closed just 4 deals all year in 2017, our team averaged over 12.5 closings every month.
Everywhere. Your property will be on the Columbus Realtor® MLS which covers . The listing will be published on Zillow,, HomeSnap, Trulia, Keller Williams, RE/MAX, HER, Century 21, and every other brokerage, both big & small, who have a website. We also push the listing onto Facebook, Twitter, Instagram, YouTube, and LinkedIn.
No. While a traditional listing agreement is for 6% and the broker will "co-op" offering 3% to a Buyers agent, our listing agreement is truly for 1% and there is a fill-in-the-blank spot for you to choose how much to pay the Buyers agent. Some clients do offer 3% and others do not. We can discuss the pros and cons of both approaches in greater detail with you.
No! Actually we do everything you'd expect, and more, all for the same low rate: 1. We market your property across all major listing websites and the MLS; 2. We give you a dedicated Realtor right through closing with all the advice and assistance you'd expect; 3. Our partners and technology allows you to manage your listing and view all showings/feedback online 24/7; 4. Professional photographs, secure lockbox and real estate signage all built into the 1% commission. We also hold Open Houses, handle social media marketing and have dedicated buyer Realtors® to insure no conflict of interest when representing you and your interests.
Save Money. Sell Better.

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