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Does it really cost 6% to sell a house? Absolutely not!
More money in your hands sounds great, let us help you sell for less commission charges!

Posts by David Barlow

Home/Articles Posted by David Barlow/Page 45
Fewer Showings, But MORE Sales? Columbus Market Update
29 May
The Market

Fewer Showings, But MORE Sales? Columbus Market Update

Posted by author-avatar David Barlow
May 29, 2026
The Sell for 1 Percent team breaks down the latest Columbus real estate numbers, noting that inventory has officially crossed 5,000 active listings for the first time this year. While mortgage rates h
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Homes Sell in 28 Days, But It's 'Slower'?
29 May
The Market

Homes Sell in 28 Days, But It’s ‘Slower’?

Posted by author-avatar David Barlow
June 5, 2026
The Sell for 1 Percent team breaks down the latest numbers, reporting just 4,600 active listings currently on the Columbus market, which is fewer than anticipated for this time of year. Despite lower-
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Inspectors ARE Killing Deals
29 May
Sell your house

Inspectors ARE Killing Deals

Posted by author-avatar David Barlow
June 5, 2026
Real Estate Process Jaysen rants about how overzealous home inspectors are scaring buyers and causing them to get 'cold feet' over minor issues.
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9 Best Upgrades Before Selling House
29 May
Getting Your House Ready

9 Best Upgrades Before Selling House

Posted by author-avatar David Barlow
June 6, 2026
The best upgrades before selling house focus on paint, lighting, floors, and curb appeal so you spend smarter and keep more equity at closing.
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Inflation IS Speeding UP
28 May
The Market

Inflation IS Speeding UP

Posted by author-avatar David Barlow
June 5, 2026
Inflation Rich delivers a punchline: 'Well if May is slowing down, inflation is speeding up.' He then goes on a funny, rambling 'yin yang of the universe' tangent.
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Don't WAIT FOR Lower Rates
28 May
Interest Rates

Don’t WAIT FOR Lower Rates

Posted by author-avatar David Barlow
June 5, 2026
Home Buying Advice Dave explains the financial trap of waiting for lower interest rates while home prices continue to climb, using a real-world example of losing $150,000 in equity.
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Rates Aren't Going DOWN
27 May
Interest Rates

Rates Aren’t Going DOWN

Posted by author-avatar David Barlow
June 5, 2026
Mortgage Rates Rich drops a surprising fact: 'The 30-year treasury bond right now is at its highest point since before the financial crisis in 2008.'
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Fewer Showings MORE Sales?
27 May
The Market

Fewer Showings MORE Sales?

Posted by author-avatar David Barlow
June 5, 2026
Market Data Jaysen presents a surprising statistic: even though home showings are down, the number of houses going into contract is actually higher than last year.
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How to Sell in German Village Columbus
27 May
Sell your house

How to Sell in German Village Columbus

Posted by author-avatar David Barlow
May 28, 2026
Learn how to sell in German Village Columbus with smart pricing, strong prep, and full-service marketing that helps you protect more equity.
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WHAT IS TOP TIER GAS?
26 May
Tips and Tricks

WHAT IS TOP TIER GAS?

Posted by author-avatar David Barlow
June 5, 2026
Banter Dave tells a rambling but funny story about finding surprisingly cheap 'Top Tier' gas at a station in the middle of nowhere.
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in Home Value Sold

Why pay more for less?

THINK WE’RE A DISCOUNT BROKER?

Everything you’d expect from your Realtor® except for the high commission rates. Technology has changed over the years to allow all Realtors® to sell your home faster and for more money, we simply charge a fair rate and pass the savings on to you!

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ALL TESTIMONIALS

About Sellfor1percent

In business since 1998, the Sell for 1 Percent concept started in 2018 as we looked for ways to attract For Sale by Owners. We first started with the “Flat fee” model where a home seller pays a flat fee (normally around $1000) to gain access to the local MLS but in that model the seller is responsible for taking the photos, scheduling the showings, negotiating the contracts and handling the closing. What we found through this process was sellers were not against paying a commission to handle the process of the sale of their home, they were against paying outrageously high commissions and giving away their equity to some real estate agent and so the Sell for 1 Percent concept was born.

Since starting in real estate back in 1998 many things have changed especially the values of homes and technology. In 1998 the medium home sale price in Columbus was $121,700. Since then, the average home sale price in Columbus has risen to more than $300,000 but commissions have remained the same at 6%.

In 1998 the biggest thing in cell phones was the Nextel phone which offered cell phones with a walkie talkie feature that didn’t cost you anything to use. . . The blackberry had not yet been released and the first iPhone didn’t come until 2007. The best TV you could buy to watch the Super Bowl was a Sony 34 inch vacuum-tube set that cost $8000, or over $13,000 in today’s money adjusted for inflation.

In real estate if you wanted to go look for a house you called us and we brought you a telephone sized MLS book that you sifted through. We shot photos of the house’s we were selling with 35mm cameras, took the film over to the local camera shop and then scanned and uploaded the photos to the MLS using high speed 56.6 modems that squawked like a wounded duck when going on line, LOL!

Things have changed a lot in technology since 1998 making our lives as Realtors so much easier. The internet has evolved, the widespread use of email, web sites to search for homes, electronic camera’s, graphic software, 24 hour showing services, electronic signatures and so much more. . . What hasn’t changed? Commissions, agents still want to charge you 6%. . .

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sell for 1 percent, it doesn't cost 6% to sell a house

This all lead to the question for us, with all of this technology were we working more or less than we were in 1998 to sell a house? So we started keeping track of time, we kept track of and detailed the actual number of labor hours it took us to go from start to finish and all points in between to list and sell your house. Much like an attorney does, we kept track of everything it takes to sell a house and our results were stunning. On average it only took us between 6 and 7 hours to sell a home, to do everything from start to finish, everything we normally have done to sell a house since getting into the business in 1998 and our result, it takes less than 7 hours of time to sell a house.

So then that got us to thinking about the numbers, if the average home in Columbus sells for more than $300,000 and the 1% commission on that is $3000, and we know it takes us less than 7 hours to sell a house then we know we are making over $400 an hour. . . Now I don’t know about you but that’s a pretty good living by any standard! What we don’t believe is it is worth $1200 an hour which is what a traditional real estate agent wants to charge you, but hey if they’re your best friend or a family member maybe it is. . .
The whole idea is to provide you with more service for less commission. We want to provide you with more service than you could ever expect from any traditional real estate agent for a fair commission. 

Gorgeous white home sold for 1% commission
2004 is the year we started realizing how much money people are leaving on the table with all the new tech avaibale

HER✈️RE/MAX

After quickly becoming a HER Realtors top producing agent, at 6%, Dave Barlow and his team leave to open RE/MAX First Choice in Upper Arlington, Ohio.

Ready to move? These owners saved thousands using sell for 1 percent
2009, when we decided we didn't want to pay someone else more for no reason

iHome, REALTORS®

The Barlow’s began their first independent brokerage founding iHome, REALTORS® in Northwest Columbus.

Happy client sold home for 1% commission, you can too!
2014, the year we decided to name our company what we do, sell for 1 percent

Sell For 1 Percent Realtors®

Starting in 2018 by leveraging technology and their efficiency/experience the Barlow’s aquired over years of success, they began offering their service for a lower than normal rate, and the rest is history!

  • HOME
  • ABOUT US
    • Our History
    • Read Our Reviews
    • FAQ
  • SELL
    • Selling With Us
    • What’s Included For 1 Percent?
    • Our Recent Sales
    • Home Seller’s Guide
  • BUY
    • Get Pre Approved
    • Exclusive Investment Opportunities
    • Let’s Talk
    • Home Buyer’s Guide
    • First-Time Homebuyer Guide
  • Blog
  • Neighborhoods
    • Ashville
    • Bexley
    • Blacklick
    • Clintonville
    • Delaware
    • Downtown Columbus
    • Dublin
    • Gahanna
    • Galloway
    • German Village
    • Grandview
    • Granville
    • Grove City
    • Groveport
    • Hilliard
    • Lewis Center
    • Merion Village
    • New Albany
    • Northwest Columbus
    • Orient
    • Pickerington
    • Plain City
    • Powell
    • Reynoldsburg
    • Sunbury
    • University District
    • Upper Arlington
    • Westerville
    • Whitehall
    • Worthington
  • Homes For Sale
  • CONTACT US
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