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Does it really cost 6% to sell a house? Absolutely not!
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LOWBALL OFFER? WORST THEY SAY IS NO!
06 Oct
The Market

LOWBALL OFFER? WORST THEY SAY IS NO!

Posted by author-avatar David Barlow
October 6, 2026
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Make Your Online Listing Pop
06 Oct
Sell your house, Tips and Tricks

Make Your Online Listing Pop

Posted by author-avatar David Barlow
October 6, 2026
Your home's first open house is on a screen. 💻 Buyers swipe through hundreds of listings. Make yours the one they can&#...
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06 Oct
Our Listings

New Price: 4358 Wayne Street, Hilliard – Heart of Hilliard Ranch – $289,900

Posted by author-avatar David Barlow
October 6, 2026
NEW PRICE on this Hilliard ranch, now $289,900! Located right in the heart of Hilliard, just minutes from Hilliard Station and within w...
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OFF-YEAR ELECTION MIDDLE EAST PEACE?
06 Oct
The Market

OFF-YEAR ELECTION MIDDLE EAST PEACE?

Posted by author-avatar David Barlow
October 6, 2026
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05 Oct
Our Listings

New Price: 79 Westwood Road, Clintonville, 1928 Classic, $499,800

Posted by author-avatar David Barlow
October 5, 2026
NEW PRICE on this 1928 Clintonville classic, now $499,800! Nearly a century of character with gleaming original hardwood floors, unpain...
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Ohio Property Taxes Can Vary Widely
05 Oct
Buying a home, Tips and Tricks

Ohio Property Taxes Can Vary Widely

Posted by author-avatar David Barlow
October 5, 2026
That monthly payment has a surprise inside: property taxes! 🧾 Did you know tax rates can be wildly different between suburbs...
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BUYER OPPORTUNITY SELLER BUY-DOWNS
05 Oct
The Market

BUYER OPPORTUNITY SELLER BUY-DOWNS

Posted by author-avatar David Barlow
October 5, 2026
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1539 Clubview Boulevard S just sold - $11,200 saved in commissions
05 Oct
Sell your house

Just Sold in Columbus: 1539 Clubview Boulevard S – and the Seller Kept $11,200

Posted by author-avatar David Barlow
October 5, 2026
1539 Clubview Boulevard S sold for $560,000 and the seller kept $11,200 in commission by listing with Sell for 1 Percent.
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Avoid These Seller Inspection Surprises
05 Oct
Sell your house, Tips and Tricks

Avoid These Seller Inspection Surprises

Posted by author-avatar David Barlow
October 5, 2026
Don't let the home inspection derail your sale. 😬 A few common issues can spook buyers. Swipe to see what to check befo...
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1,096 PRICE CUTS BUYER'S ADVANTAGE
05 Oct
The Market

1,096 PRICE CUTS BUYER’S ADVANTAGE

Posted by author-avatar David Barlow
October 5, 2026
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3,750+

Happy Clients

24+

Years Experience

$2 Million+

Commissions Saved

$1 Billion+

in Home Value Sold

Why pay more for less?

THINK WE’RE A DISCOUNT BROKER?

Everything you’d expect from your Realtor® except for the high commission rates. Technology has changed over the years to allow all Realtors® to sell your home faster and for more money, we simply charge a fair rate and pass the savings on to you!

LET'S TALK
ALL TESTIMONIALS

About Sellfor1percent

In business since 1998, the Sell for 1 Percent concept started in 2018 as we looked for ways to attract For Sale by Owners. We first started with the “Flat fee” model where a home seller pays a flat fee (normally around $1000) to gain access to the local MLS but in that model the seller is responsible for taking the photos, scheduling the showings, negotiating the contracts and handling the closing. What we found through this process was sellers were not against paying a commission to handle the process of the sale of their home, they were against paying outrageously high commissions and giving away their equity to some real estate agent and so the Sell for 1 Percent concept was born.

Since starting in real estate back in 1998 many things have changed especially the values of homes and technology. In 1998 the medium home sale price in Columbus was $121,700. Since then, the average home sale price in Columbus has risen to more than $300,000 but commissions have remained the same at 6%.

In 1998 the biggest thing in cell phones was the Nextel phone which offered cell phones with a walkie talkie feature that didn’t cost you anything to use. . . The blackberry had not yet been released and the first iPhone didn’t come until 2007. The best TV you could buy to watch the Super Bowl was a Sony 34 inch vacuum-tube set that cost $8000, or over $13,000 in today’s money adjusted for inflation.

In real estate if you wanted to go look for a house you called us and we brought you a telephone sized MLS book that you sifted through. We shot photos of the house’s we were selling with 35mm cameras, took the film over to the local camera shop and then scanned and uploaded the photos to the MLS using high speed 56.6 modems that squawked like a wounded duck when going on line, LOL!

Things have changed a lot in technology since 1998 making our lives as Realtors so much easier. The internet has evolved, the widespread use of email, web sites to search for homes, electronic camera’s, graphic software, 24 hour showing services, electronic signatures and so much more. . . What hasn’t changed? Commissions, agents still want to charge you 6%. . .

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sell for 1 percent, it doesn't cost 6% to sell a house

This all lead to the question for us, with all of this technology were we working more or less than we were in 1998 to sell a house? So we started keeping track of time, we kept track of and detailed the actual number of labor hours it took us to go from start to finish and all points in between to list and sell your house. Much like an attorney does, we kept track of everything it takes to sell a house and our results were stunning. On average it only took us between 6 and 7 hours to sell a home, to do everything from start to finish, everything we normally have done to sell a house since getting into the business in 1998 and our result, it takes less than 7 hours of time to sell a house.

So then that got us to thinking about the numbers, if the average home in Columbus sells for more than $300,000 and the 1% commission on that is $3000, and we know it takes us less than 7 hours to sell a house then we know we are making over $400 an hour. . . Now I don’t know about you but that’s a pretty good living by any standard! What we don’t believe is it is worth $1200 an hour which is what a traditional real estate agent wants to charge you, but hey if they’re your best friend or a family member maybe it is. . .
The whole idea is to provide you with more service for less commission. We want to provide you with more service than you could ever expect from any traditional real estate agent for a fair commission. 

Gorgeous white home sold for 1% commission
2004 is the year we started realizing how much money people are leaving on the table with all the new tech avaibale

HER✈️RE/MAX

After quickly becoming a HER Realtors top producing agent, at 6%, Dave Barlow and his team leave to open RE/MAX First Choice in Upper Arlington, Ohio.

Ready to move? These owners saved thousands using sell for 1 percent
2009, when we decided we didn't want to pay someone else more for no reason

iHome, REALTORS®

The Barlow’s began their first independent brokerage founding iHome, REALTORS® in Northwest Columbus.

Happy client sold home for 1% commission, you can too!
2014, the year we decided to name our company what we do, sell for 1 percent

Sell For 1 Percent Realtors®

Starting in 2018 by leveraging technology and their efficiency/experience the Barlow’s aquired over years of success, they began offering their service for a lower than normal rate, and the rest is history!

  • HOME
  • ABOUT US
    • Our History
    • Read Our Reviews
    • FAQ
  • SELL
    • Selling With Us
    • What’s Included For 1 Percent?
    • Our Recent Sales
    • Home Seller’s Guide
  • BUY
    • Get Pre Approved
    • Exclusive Investment Opportunities
    • Let’s Talk
    • Home Buyer’s Guide
    • First-Time Homebuyer Guide
  • Blog
  • Neighborhoods
    • Ashville
    • Bexley
    • Blacklick
    • Clintonville
    • Delaware
    • Downtown Columbus
    • Dublin
    • Gahanna
    • Galloway
    • German Village
    • Grandview
    • Granville
    • Grove City
    • Groveport
    • Hilliard
    • Lewis Center
    • Merion Village
    • New Albany
    • Northwest Columbus
    • Orient
    • Pickerington
    • Plain City
    • Powell
    • Reynoldsburg
    • Sunbury
    • University District
    • Upper Arlington
    • Westerville
    • Whitehall
    • Worthington
  • Homes For Sale
  • CONTACT US
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