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Does it really cost 6% to sell a house? Absolutely not!
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Home/Blog/Page 21
Free Fall 2026 Buyer Guide: What the Central Ohio Market Is Really Doing
23 Sep
Buying a home, Tips and Tricks

Free Fall 2026 Buyer Guide: What the Central Ohio Market Is Really Doing

Posted by author-avatar David Barlow
September 23, 2026
Sell for 1 Percent has just released our Fall 2026 buyer guide, and it is yours free. Twenty pages on what the market is really doing this fall, how c
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4361 Kerr Drive twilight exterior
22 Sep
Our Listings

New Price: 4361 Kerr Drive – Renovated Ranch with Fenced Yard – $295,800

Posted by author-avatar David Barlow
September 22, 2026
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Secure Your Dream Home Faster
22 Sep
Buying a home, Tips and Tricks

Secure Your Dream Home Faster

Posted by author-avatar David Barlow
September 22, 2026
In this market, being prepared is your superpower. 🦸A strong pre-approval means:1. You know your exact budget.2. Sellers take y...
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Price Ahead Of The Market
22 Sep
Sell your house, Tips and Tricks

Price Ahead Of The Market

Posted by author-avatar David Barlow
September 22, 2026
Don't chase the market—get ahead of it. 📈Here's how to price your home strategically:✔️ Analyze *recent...
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CONSUMERS FEELING PINCH!
22 Sep
The Market

CONSUMERS FEELING PINCH!

Posted by author-avatar David Barlow
September 22, 2026
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Free Fall 2026 Seller Guide: What To Expect When You List This Fall
22 Sep
Sell your house, Tips and Tricks

Free Fall 2026 Seller Guide: What To Expect When You List This Fall

Posted by author-avatar David Barlow
September 22, 2026
Sell for 1 Percent has just released our Fall 2026 seller guide, and it is free to anyone thinking about listing. Inside you will find twenty pages on
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Navigate Columbus's Hottest Neighborhoods
21 Sep
Buying a home, Tips and Tricks

Navigate Columbus’s Hottest Neighborhoods

Posted by author-avatar David Barlow
September 21, 2026
Finding the right vibe is everything! 🏡Before you buy, explore the neighborhood:✅ Drive through at different times (morn...
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SELLERS NEGOTIATING NOW!
21 Sep
The Market

SELLERS NEGOTIATING NOW!

Posted by author-avatar David Barlow
September 21, 2026
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3334 Winding Woods Drive just sold - $15,800 saved in commissions
21 Sep
Sell your house

Just Sold in Powell: 3334 Winding Woods Drive – and the Seller Kept $15,800

Posted by author-avatar David Barlow
September 21, 2026
3334 Winding Woods Drive sold for $790,000 and the seller kept $15,800 in commission by listing with Sell for 1 Percent.
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Four Common Listing Photo Mistakes
21 Sep
Sell your house, Tips and Tricks

Four Common Listing Photo Mistakes

Posted by author-avatar David Barlow
September 21, 2026
Are your photos scaring buyers away? 📸Swipe to see the top mistakes to avoid!1️⃣ Poor Lighting: Dark, shadowy pho...
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3,750+

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24+

Years Experience

$2 Million+

Commissions Saved

$1 Billion+

in Home Value Sold

Why pay more for less?

THINK WE’RE A DISCOUNT BROKER?

Everything you’d expect from your Realtor® except for the high commission rates. Technology has changed over the years to allow all Realtors® to sell your home faster and for more money, we simply charge a fair rate and pass the savings on to you!

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ALL TESTIMONIALS

About Sellfor1percent

In business since 1998, the Sell for 1 Percent concept started in 2018 as we looked for ways to attract For Sale by Owners. We first started with the “Flat fee” model where a home seller pays a flat fee (normally around $1000) to gain access to the local MLS but in that model the seller is responsible for taking the photos, scheduling the showings, negotiating the contracts and handling the closing. What we found through this process was sellers were not against paying a commission to handle the process of the sale of their home, they were against paying outrageously high commissions and giving away their equity to some real estate agent and so the Sell for 1 Percent concept was born.

Since starting in real estate back in 1998 many things have changed especially the values of homes and technology. In 1998 the medium home sale price in Columbus was $121,700. Since then, the average home sale price in Columbus has risen to more than $300,000 but commissions have remained the same at 6%.

In 1998 the biggest thing in cell phones was the Nextel phone which offered cell phones with a walkie talkie feature that didn’t cost you anything to use. . . The blackberry had not yet been released and the first iPhone didn’t come until 2007. The best TV you could buy to watch the Super Bowl was a Sony 34 inch vacuum-tube set that cost $8000, or over $13,000 in today’s money adjusted for inflation.

In real estate if you wanted to go look for a house you called us and we brought you a telephone sized MLS book that you sifted through. We shot photos of the house’s we were selling with 35mm cameras, took the film over to the local camera shop and then scanned and uploaded the photos to the MLS using high speed 56.6 modems that squawked like a wounded duck when going on line, LOL!

Things have changed a lot in technology since 1998 making our lives as Realtors so much easier. The internet has evolved, the widespread use of email, web sites to search for homes, electronic camera’s, graphic software, 24 hour showing services, electronic signatures and so much more. . . What hasn’t changed? Commissions, agents still want to charge you 6%. . .

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sell for 1 percent, it doesn't cost 6% to sell a house

This all lead to the question for us, with all of this technology were we working more or less than we were in 1998 to sell a house? So we started keeping track of time, we kept track of and detailed the actual number of labor hours it took us to go from start to finish and all points in between to list and sell your house. Much like an attorney does, we kept track of everything it takes to sell a house and our results were stunning. On average it only took us between 6 and 7 hours to sell a home, to do everything from start to finish, everything we normally have done to sell a house since getting into the business in 1998 and our result, it takes less than 7 hours of time to sell a house.

So then that got us to thinking about the numbers, if the average home in Columbus sells for more than $300,000 and the 1% commission on that is $3000, and we know it takes us less than 7 hours to sell a house then we know we are making over $400 an hour. . . Now I don’t know about you but that’s a pretty good living by any standard! What we don’t believe is it is worth $1200 an hour which is what a traditional real estate agent wants to charge you, but hey if they’re your best friend or a family member maybe it is. . .
The whole idea is to provide you with more service for less commission. We want to provide you with more service than you could ever expect from any traditional real estate agent for a fair commission. 

Gorgeous white home sold for 1% commission
2004 is the year we started realizing how much money people are leaving on the table with all the new tech avaibale

HER✈️RE/MAX

After quickly becoming a HER Realtors top producing agent, at 6%, Dave Barlow and his team leave to open RE/MAX First Choice in Upper Arlington, Ohio.

Ready to move? These owners saved thousands using sell for 1 percent
2009, when we decided we didn't want to pay someone else more for no reason

iHome, REALTORS®

The Barlow’s began their first independent brokerage founding iHome, REALTORS® in Northwest Columbus.

Happy client sold home for 1% commission, you can too!
2014, the year we decided to name our company what we do, sell for 1 percent

Sell For 1 Percent Realtors®

Starting in 2018 by leveraging technology and their efficiency/experience the Barlow’s aquired over years of success, they began offering their service for a lower than normal rate, and the rest is history!

  • HOME
  • ABOUT US
    • Our History
    • Read Our Reviews
    • FAQ
  • SELL
    • Selling With Us
    • What’s Included For 1 Percent?
    • Our Recent Sales
    • Home Seller’s Guide
  • BUY
    • Get Pre Approved
    • Exclusive Investment Opportunities
    • Let’s Talk
    • Home Buyer’s Guide
    • First-Time Homebuyer Guide
  • Blog
  • Neighborhoods
    • Ashville
    • Bexley
    • Blacklick
    • Clintonville
    • Delaware
    • Downtown Columbus
    • Dublin
    • Gahanna
    • Galloway
    • German Village
    • Grandview
    • Granville
    • Grove City
    • Groveport
    • Hilliard
    • Lewis Center
    • Merion Village
    • New Albany
    • Northwest Columbus
    • Orient
    • Pickerington
    • Plain City
    • Powell
    • Reynoldsburg
    • Sunbury
    • University District
    • Upper Arlington
    • Westerville
    • Whitehall
    • Worthington
  • Homes For Sale
  • CONTACT US
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