The Market
Fewer Showings MORE Sales?
Market Data Jaysen presents a surprising statistic: even though home showings are down, the number of houses going into contract is actually higher than last year.
$150,000 IN LOST Equity
Home Buying Strategy Dave breaks down how waiting three years for interest rates to drop could cost a homebuyer $150,000 in lost equity due to rising prices.
Why 779 Columbus Sellers Just Cut Their Price
The Sell for 1 Percent team unpacks a market in flux, with Central Ohio inventory climbing past 4,900 homes and 779 listings seeing a price reduction in the last week. Despite mortgage rates in the hi
779 Sellers JUST Caved
Market Data A shocking number: 779 price reductions in Central Ohio in just one week. Jaysen explains what this means for buyers looking to negotiate.
Housing Market Trends Columbus Sellers Should Watch
Housing market trends Columbus sellers should watch now, from pricing shifts to buyer demand, days on market, and what protects your equity.
Rates Are Up – Rates are Down…
Rates Steady After Iran Resolution News Rich Sircone — now broadcasting as the rebranded Highlands Mortgage — opens on a...
When Should You Lower Price on Your Home?
Wondering when should you lower price on your home? Learn the signs, timing, and strategy that protect equity and help serious buyers act fast.
Market Update for April 30, 2026
Mortgage Rates and the Fed
Rich Cercone provides an update on mortgage rates following the Federal Reserve's decision to maintain cu...
Columbus Ohio Housing Market Update: Mortgage Rates, Inventory Trends & What Buyers Should Know
The Columbus Ohio housing market continues to show resilience as February 2026 begins. Mortgage rates remain steady in the low 6% range...
Columbus Ohio Housing Market Update: Rates in the High 5s and Rising Seller Momentum
The Columbus Ohio housing market is beginning to show renewed energy as mortgage rates dip into the high 5% range and showing activity ...