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Does it really cost 6% to sell a house? Absolutely not!
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The Market

Home/Archive by Category "The Market"/Page 22
12 Sep
The Market

Real Estate Market Update: Falling Rates, Rising Opportunities

Posted by author-avatar David Barlow
June 5, 2026
The latest economic news is giving hope to homebuyers and sellers across Columbus, Ohio. With inflation data showing signs of easing an...
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02 Sep
The Market

Columbus Mortgage Rates Update: What Buyers & Sellers Need to Know in Central Ohio

Posted by author-avatar David Barlow
September 2, 2025
If you’ve been keeping an eye on the housing market in Central Ohio, you’ve probably noticed a big shift in mortgage rates lately. Afte...
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22 Aug
The Market

Columbus Real Estate Update: Mortgage Rates Slide & Market Shifts

Posted by author-avatar David Barlow
June 5, 2026
It’s been a busy summer in real estate, and the latest economic news is giving both buyers and sellers plenty to think about. The team ...
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12 Aug
The Market

Mortgage Rates Stay Put: What It Means for the Housing Market

Posted by author-avatar David Barlow
August 12, 2025
The team from Sell for 1% sat down this week with Rich from Equitable Mortgage to break down the latest mortgage rate news — and there’...
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17 Jul
The Market

July 2025 Mortgage & Columbus Real Estate Market Update

Posted by author-avatar David Barlow
July 17, 2025
with Jamie (Sell for 1%), Dave & Jaysen Barlow, and Rich Cercone (Equitable Mortgage) 📈 Mortgage Rates: Holding Stea...
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Historic Union Station Arch in Columbus, Ohio—symbolizing the city's evolving housing market and rich architectural legacy.
23 Jun
The Market

Columbus Housing Market Finds Its Balance as Buyers Gain Options in 2025

Posted by author-avatar David Barlow
June 23, 2025
June 2025 – After several years of skyrocketing prices and fierce competition, the Columbus housing market is finally showing signs of ...
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Are you Buying or Selling a home in Columbus ohio? Call us today and lets get you into this market! (614) 451-6616
15 Nov
The Market

Columbus Real Estate Market Update: Opportunities Amid Change

Posted by author-avatar David Barlow
November 15, 2024
The Columbus housing market continues to evolve as 2024 progresses, with shifts in interest rates, buyer behavior, and inventory levels...
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what does the presidential election mean for the housing market? Call us today to talk about it! (614) 451-6616
04 Nov
The Market

How the Presidential Election Impacts the Columbus Housing Market

Posted by author-avatar David Barlow
November 5, 2024
Every four years, we enter a period of uncertainty as a new election cycle unfolds. For those buying or selling homes in Columbus, unde...
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lets find the sweet spot for your home in todays market, Call us today! (614) 451-6616
28 Oct
The Market

Why Today’s Market Works in Your Favor as a Seller

Posted by author-avatar David Barlow
November 4, 2024
Even though there are more homes for sale than at this time last year, the demand remains high, and inventory is still tight. For selle...
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MOrtgage rates seem to always be fluctuating, call us today to see how we can help you get into your new home! (614) 451-6616
11 Oct
The Market

Why Mortgage Rates May Not Continue to Drop

Posted by author-avatar David Barlow
October 22, 2024
Recent interest rate cuts from the Federal Reserve have stirred hopes for relief in Mortgage Rates and housing costs, but the reality m...
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Recent Posts
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OUR INSTAGRAM
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3,750+

Happy Clients

24+

Years Experience

$2 Million+

Commissions Saved

$1 Billion+

in Home Value Sold

Why pay more for less?

THINK WE’RE A DISCOUNT BROKER?

Everything you’d expect from your Realtor® except for the high commission rates. Technology has changed over the years to allow all Realtors® to sell your home faster and for more money, we simply charge a fair rate and pass the savings on to you!

LET'S TALK
ALL TESTIMONIALS

About Sellfor1percent

In business since 1998, the Sell for 1 Percent concept started in 2018 as we looked for ways to attract For Sale by Owners. We first started with the “Flat fee” model where a home seller pays a flat fee (normally around $1000) to gain access to the local MLS but in that model the seller is responsible for taking the photos, scheduling the showings, negotiating the contracts and handling the closing. What we found through this process was sellers were not against paying a commission to handle the process of the sale of their home, they were against paying outrageously high commissions and giving away their equity to some real estate agent and so the Sell for 1 Percent concept was born.

Since starting in real estate back in 1998 many things have changed especially the values of homes and technology. In 1998 the medium home sale price in Columbus was $121,700. Since then, the average home sale price in Columbus has risen to more than $300,000 but commissions have remained the same at 6%.

In 1998 the biggest thing in cell phones was the Nextel phone which offered cell phones with a walkie talkie feature that didn’t cost you anything to use. . . The blackberry had not yet been released and the first iPhone didn’t come until 2007. The best TV you could buy to watch the Super Bowl was a Sony 34 inch vacuum-tube set that cost $8000, or over $13,000 in today’s money adjusted for inflation.

In real estate if you wanted to go look for a house you called us and we brought you a telephone sized MLS book that you sifted through. We shot photos of the house’s we were selling with 35mm cameras, took the film over to the local camera shop and then scanned and uploaded the photos to the MLS using high speed 56.6 modems that squawked like a wounded duck when going on line, LOL!

Things have changed a lot in technology since 1998 making our lives as Realtors so much easier. The internet has evolved, the widespread use of email, web sites to search for homes, electronic camera’s, graphic software, 24 hour showing services, electronic signatures and so much more. . . What hasn’t changed? Commissions, agents still want to charge you 6%. . .

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sell for 1 percent, it doesn't cost 6% to sell a house

This all lead to the question for us, with all of this technology were we working more or less than we were in 1998 to sell a house? So we started keeping track of time, we kept track of and detailed the actual number of labor hours it took us to go from start to finish and all points in between to list and sell your house. Much like an attorney does, we kept track of everything it takes to sell a house and our results were stunning. On average it only took us between 6 and 7 hours to sell a home, to do everything from start to finish, everything we normally have done to sell a house since getting into the business in 1998 and our result, it takes less than 7 hours of time to sell a house.

So then that got us to thinking about the numbers, if the average home in Columbus sells for more than $300,000 and the 1% commission on that is $3000, and we know it takes us less than 7 hours to sell a house then we know we are making over $400 an hour. . . Now I don’t know about you but that’s a pretty good living by any standard! What we don’t believe is it is worth $1200 an hour which is what a traditional real estate agent wants to charge you, but hey if they’re your best friend or a family member maybe it is. . .
The whole idea is to provide you with more service for less commission. We want to provide you with more service than you could ever expect from any traditional real estate agent for a fair commission. 

Gorgeous white home sold for 1% commission
2004 is the year we started realizing how much money people are leaving on the table with all the new tech avaibale

HER✈️RE/MAX

After quickly becoming a HER Realtors top producing agent, at 6%, Dave Barlow and his team leave to open RE/MAX First Choice in Upper Arlington, Ohio.

Ready to move? These owners saved thousands using sell for 1 percent
2009, when we decided we didn't want to pay someone else more for no reason

iHome, REALTORS®

The Barlow’s began their first independent brokerage founding iHome, REALTORS® in Northwest Columbus.

Happy client sold home for 1% commission, you can too!
2014, the year we decided to name our company what we do, sell for 1 percent

Sell For 1 Percent Realtors®

Starting in 2018 by leveraging technology and their efficiency/experience the Barlow’s aquired over years of success, they began offering their service for a lower than normal rate, and the rest is history!

  • HOME
  • ABOUT US
    • Our History
    • Read Our Reviews
    • FAQ
  • SELL
    • Selling With Us
    • What’s Included For 1 Percent?
    • Our Recent Sales
    • Home Seller’s Guide
  • BUY
    • Get Pre Approved
    • Exclusive Investment Opportunities
    • Let’s Talk
    • Home Buyer’s Guide
    • First-Time Homebuyer Guide
  • Blog
  • Neighborhoods
    • Ashville
    • Bexley
    • Blacklick
    • Clintonville
    • Delaware
    • Downtown Columbus
    • Dublin
    • Gahanna
    • Galloway
    • German Village
    • Grandview
    • Granville
    • Grove City
    • Groveport
    • Hilliard
    • Lewis Center
    • Merion Village
    • New Albany
    • Northwest Columbus
    • Orient
    • Pickerington
    • Plain City
    • Powell
    • Reynoldsburg
    • Sunbury
    • University District
    • Upper Arlington
    • Westerville
    • Whitehall
    • Worthington
  • Homes For Sale
  • CONTACT US
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